#Trust 30 – Speak Less

#Trust30 is an online initiative and 30-day writing challenge that encourages you to look within and trust yourself.

Use this as an opportunity to reflect on your now, and to create direction for your future.

30 prompts from inspiring thought-leaders will guide you on your writing journey.
Speak Less by Laura Kimball

“I once received a fortune cookie that read: “Speak less of your plans, you’ll get more done.” What’s one project that you’ve been sitting on and thinking about but haven’t made progress on? What’s stopping you? What would happen if you actually went for it and did it?”

 

Starting a restaurant/food business.

Well, I have to say that due to some of the prompts that have come from Trust30, and with a few recent purchases, I have really made some progress in this area.

I have also made some of the most amazing bacon that you have ever tasted.

Sausage is the next task…and some more of that bacon.  Recipe tinkering will begin once I master the basics.

I’m quite excited…I’m also working out like a madman, in expectation that this new hobby may add a lot of calories to my daily intake.

Two of my goals in life are at war over the size of my waistline.

Advertisements

#Trust30 – You Know

#Trust30 is an online initiative and 30-day writing challenge that encourages you to look within and trust yourself.

Use this as an opportunity to reflect on your now, and to create direction for your future.

30 prompts from inspiring thought-leaders will guide you on your writing journey.

You Know by Jen Louden
We live in a society of advice columns, experts and make-over shows. Without even knowing it, you can begin to believe someone knows better than you how to live your life. Someone might know a particular something better – like how to bake a three-layer molten coconut chocolate cake or how to build a website – but nobody else on the planet knows how to live your life better than you. (Although one or two people may think they do.) For today, trying asking yourself often, especially before you make a choice, “What do I know about this?”

“What do I know about this?”

The aforementioned person who thinks they more than me, would be my mother in law.

I swear, listening to the soul-sucking venom come from her mouth can make me doubt that I even how to tie my own shoes.

I’m not much for reading advice, or watch “make over shows” (although my daughter loves Extreme Home Makeover and how they help people, so we will watch together sometimes)…but the “advice” from my mother in law can honestly make me forget that I know anything.

I think that I will make it a point of thinking to myself “What do I know about this?, when I talking to or listening to her.

#Trust30 – Invent the Future

#Trust30 is an online initiative and 30-day writing challenge that encourages you to look within and trust yourself.

Use this as an opportunity to reflect on your now, and to create direction for your future.

30 prompts from inspiring thought-leaders will guide you on your writing journey.

Invent the Future by Cindy Gallop

My favorite quote of all time is Alan Kay: ‘In order to predict the future, you have to invent it.’ I am all about inventing the future. Decide what you want the future to be and make it happen. Because you can. Write about your future now.

I love this quote.

I love thinking about, and planning for making the future.

I could write pages (maybe books?) about this, but that would stop me from actually inventing the future itself.

I love to think about solutions to the annoying little problems that exist in life, especially when it involves taking a solution (or standard) from one area and bringing it to a new area.

#Trust30 – Enthusiasm

#Trust30 is an online initiative and 30-day writing challenge that encourages you to look within and trust yourself.

Use this as an opportunity to reflect on your now, and to create direction for your future.

30 prompts from inspiring thought-leaders will guide you on your writing journey.

Enthusiasm by Mars Dorian

“Nothing great was ever achieved without enthusiasm.” is a great line from Emerson. If there’s no enthusiasm in what you do, it won’t be remarkable and certainly won’t connect with people on an emotional basis. But, if you put that magic energy into all of your work, you can create something that touches people on a deeper level. How can you bring MORE enthusiasm into your work? What do you have to think or believe about your work to be totally excited about it? Answer it now.

To be excited about my work, I need to feel that it is meaningful…and that it is not taking place in a vacuum.

 

#Trust30 Fear

#Trust30 is an online initiative and 30-day writing challenge that encourages you to look within and trust yourself.

Use this as an opportunity to reflect on your now, and to create direction for your future.

30 prompts from inspiring thought-leaders will guide you on your writing journey.

Fear by Lachlan Cotter

Is fear holding you back from living your fullest life and being truly self expressed? Put yourself in the shoes of the you who’s already lived your dream and write out the answers to the following:  Is the insecurity you’re defending worth the dream you’ll never realize? or the love you’ll never venture? or the joy you’ll never feel?  Will the blunder matter in 10 years? Or 10 weeks? Or 10 days? Or 10 minutes?  Can you be happy being anything less than who you really are?  Now Do. The Thing. You Fear

Is fear holding me back.  I’m sure that it is.

Fear is really what hold everyone back, and it is one of the reasons that I have begun this Trust30 journey.

I have been terribly afraid of people think about my writing, or my thoughts/opinions.

I have no dreams or desires to be a “professional blogger”, but the insecurities that I have about writing are indicative of much more.

A colleague recent said (or borrowed from someone else) something to the effect of: “Don’t worry about what other people think, because chances are they aren’t doing it very often”.

It really is true.

This seems to bring back some memories of the movie “Fight Club”.

It also reminds me of a video blog that my friend Bill Lennan has recently started: http://playingwithfear.com/wordpress/

 

#Trust30 – Wholly Strange and New

#Trust30 is an online initiative and 30-day writing challenge that encourages you to look within and trust yourself.

Use this as an opportunity to reflect on your now, and to create direction for your future.

30 prompts from inspiring thought-leaders will guide you on your writing journey.

Wholly Strange and New by Bridget Pilloud
Can you remember a moment in your life when you had life in yourself and it was wholly strange and new? Can you remember the moment when you stopped walking a path of someone else, and started cutting your own?  Write about that moment. And if you haven’t experienced it yet, let the miracle play out in your mind’s eye and write about that moment in your future.

In someways every day is strange and new.

An experience like the first time you fly, or dive, etc…is an incredible experience…but unless you are Wilbur Wright or Neil Armstrong, etc you are still following someone else.

Maybe I’m too much a cynic to embrace this question, I firmly believe that “there is nothing new under the sun”.

Everyday I am learning from peers, those ahead of me, those behind, etc.

I truly enjoy taking the pieces of set of learning, and applying them in another to get new, and perhaps unexpected results from this synthesis.

I just lack the conceit to call it original…or maybe I just have set the bar very high for what it takes to be a true revolutionary.

#Trust30 Surprise

#Trust30 is an online initiative and 30-day writing challenge that encourages you to look within and trust yourself.

Use this as an opportunity to reflect on your now, and to create direction for your future.

30 prompts from inspiring thought-leaders will guide you on your writing journey.

Surprise by Ashley Ambridge

Think of a time when you didn’t think you were capable of doing something, but then surprised yourself.  How will you surprise yourself this week?

Well it’s not the most professional example…we have this beastly, huge old Sony TV.  It was the top of the line tube TV (back 10 or 11 years, when HD was ridiculously expensive, etc).  This TV is not only HEAVY, but it doesn’t have any good handholds, so moving it carrying it, etc takes 2 people to carry and a third to spot you in case the weight gets off kilter.

Recently we have moved, and when friends were help us move in, this TV got left out back on the screen porch, until we could figure out what to do with it.

Well not only is the TV ridiculously heavy, but so is the entertainment center that it goes in…and they both we in the wrong place on the screen porch…and really in the way.

So I got my 5 year old daughter to cheer me on, and I moved both of them.   And because I didn’t like where I put them the first time, I moved them twice, and then lifted the TV up into place in the entertainment center.

 

On my to do list would have been something like “bribe a friend with beer to get some help moving this monster.”

But after I got past the point of thinking that I couldn’t move it, I moved it twice.

Mainly it comes down to stopping thinking about how hard it would be to do it…and just thinking about how to do it.

Digital Video

http://www.emarketer.com/Newsletter_htm/20110415.html

Audience Targeting, ROI Draw Advertisers to Digital Video

http://www.emarketer.com/Article.aspx?R=1008344

The typical media relationship: I want to see the shows, they want to interrupt with ads.

So our goals are not in alignment.

The tension that comes from misalignment can work for a while, but it’s when alignment kicks in that the enterprise really scales.

When a viable alternative comes about, the misalignment begins to break down.

 

The fact that the Nielson ratings continue to be used to set ad rates, and influence decisions about which television shows are renewed and which are cancelled, is just baffling to me.

Even more baffling is that even though the Nielson ratings can (and do) track recordings on DVRs, such as TiVo…the networks choose to exclude that data.

 

If you want to make educated decisions, using all the available data will help you to make better decisions.  This would include all viewings, recordings, downloads, and rentals to know how popular a show is.

Let’s say that hypothetically I am an network executive at A&E, and I have renewed “The Walking Dead” for a second season, set to begin in October 2011.  In 2010 this show had an average viewership of a little over 5 million people, making it (along with Mad Men) the most watched shows ever on A&E.

So if I am selling ads for 2011, should I use that 5 million figure…or should I look into how much social media, DVD sales, iTunes downloads, etc have further increased the viewership of this show?

I’m no network executive, but personally I would be building a large online campaign to get people interested in Season 1, and build up the Season 2 premiere as a “major event.”…and I’d hope to be able to charge more for ad time that A&E ever has before.

#Trust30 Alternative Paths

#Trust30 is an online initiative and 30-day writing challenge that encourages you to look within and trust yourself.

Use this as an opportunity to reflect on your now, and to create direction for your future.

30 prompts from inspiring thought-leaders will guide you on your writing journey.

Alternative Paths by Jonathan Fields

The world buzzes about goals and visions. Focus. Create a vivid picture of exactly where you want to go. Dream big, then don’t let anything or anyone stop you. The problem, as Daniel Gilbert wrote in Stumbling Upon Happiness, is that we’re horrible at forecasting how we’ll really feel 10 or 20 years from now – once we’ve gotten what we dreamed of. Often, we get there only to say, “That’s not what I thought it would be,” and ask, “What now?” Ambition is good. Blind ambition is not. It blocks out not only distraction, but the many opportunities that might take you off course but that may also lead you in a new direction. Consistent daily action is only a virtue when bundled with a willingness to remain open to the unknown. In this exercise, look at your current quest and ask, “What alternative opportunities, interpretations and paths am I not seeing?” They’re always there, but you’ve got to choose to see them.

I agree that we are horrible at forecasting things.

Stumbling into Happiness sounds like a great concept.  Recently, I stumbled into the idea of learning the art of Charcuterie (smoking and curing meats).

I am now proud to say that I have made the best bacon that I (and several others) have ever tasted.

Will I make bacon again (and again).  Absolutely.

Will I practice this art and get better at making bacon (and pancetta and sausage, etc).  Absolutely.

Will this be something that I do 10 or 20 years from now?  Maybe.  Maybe not.

Will it be a career.  I’m not planning on it, but I’m open to it.

And on to the next great adventure.

Who Trusts Advertising?

According to a report entitled Your Brand: At Risk or Ready for Growth? (sponsored by Alterian), the number of consumers who don’t trust advertising is disturbingly close to 100%.

– 58% of people surveyed felt that ‘companies are only interested in selling products and services to me, not necessarily the product or service that is right for me’.

– 5% said that they trusted advertising

– 8% trusted what companies said about themselves.

 

From this is can be safely concluded that your customers and prospective customers are not going to believe what you have to say about your company and your product.  You may have developed a wonderful new product that will be better/faster/cheaper/stronger/bigger/etc than any existing product in the category…but people aren’t going to be inclined to believe your claims, no matter how true they are?

So how do you get your message out?

This is a massive shift from traditional advertising to web enabled word of mouth.  Word of Mouth is nothing new.

When word of mouth is coupled with the power of the internet you have another powerful shift.

%d bloggers like this: