Tag Archives: media

Digital Video

http://www.emarketer.com/Newsletter_htm/20110415.html Audience Targeting, ROI Draw Advertisers to Digital Video http://www.emarketer.com/Article.aspx?R=1008344 The typical media relationship: I want to see the shows, they want to interrupt with ads. So our goals are not in alignment. The tension that comes from misalignment can work for a while, but it’s when alignment kicks in that the enterprise really scales. …

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Who Trusts Advertising?

According to a report entitled Your Brand: At Risk or Ready for Growth? (sponsored by Alterian), the number of consumers who don’t trust advertising is disturbingly close to 100%. – 58% of people surveyed felt that ‘companies are only interested in selling products and services to me, not necessarily the product or service that is …

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