Tag Archives: Product Community

Undue influence and the wisdom of crowds

I was listening to an interesting podcast from the guys who wrote FreakonomicsĀ  (it’s available for free download on iTunes, if you are interested). The subject that were discussing was “Do Expensive Wines Taste Better?” To summarize: in the first section, one of the guys recalled a time where as young professor he was in …

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The Mission of A Product Community Manager

A colleague of mine uses the allegory of a Community Manager being like a shepherd. Which I find to be both interesting and accurate. However, as a “shepherd” we are not just accountable to our flock to provide content and relationships…we are almost always accountable to our CEO (or CMO or VP of Whatever) to …

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ROI and Social Media

I was recently having a discussion with some colleagues, and the subject came up, that one of them had been tasked with tracking ROI for the social media efforts of the company. My two cents would be that you shouldn’t track ROI for social media in general. (I’ll save my soapbox rant about the use …

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Starting a Product Community

There are many reasons that you may want to start a product community. In the next few weeks and months, I’ll discuss some of these reasons, and some of the pitfalls that occur when starting a community. It would be quite a bit of hypocrisy to begin a community about having an online community, and …

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