Tag Archives: Social media

The Olympic Brand Games

Perhaps I am showing a bit of my age here, but I remember when the Olympics used to be about sport, competition, ‘the thrill of victory’…about people who may have had political, religious or philosophical differences coming together to celebrate excellence. Then the Olympics became a brand. And I am all for brands, and good …

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Digital Video

http://www.emarketer.com/Newsletter_htm/20110415.html Audience Targeting, ROI Draw Advertisers to Digital Video http://www.emarketer.com/Article.aspx?R=1008344 The typical media relationship: I want to see the shows, they want to interrupt with ads. So our goals are not in alignment. The tension that comes from misalignment can work for a while, but it’s when alignment kicks in that the enterprise really scales. …

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The Shrinking World and Social Media

Technology and Social Media have made the world a closer place. I don’t think that is exactly a revolutionary thought…but it really has shown itself to be evident to me lately. I love to read. Business books, cook books, thought-provoking books, books to make me better, books to entertain me, etc.  Usually I have a …

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Don’t Follow Me. TALK to me!

“Follow Us Me Twitter” (or “Follow Us On Twitter), has become a rather ubiquitous statement.  This is unfortunate,  because it really isn’t a good goal. My colleague Evan Hamilton of UserVoice (@evanhamilton) has said “more followers doesn’t matter unless they’re good. I’d rather have 20 super-passionate followers than 20,000 randoms.” While extreme, I agree with …

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Who Do You Trust?

I don’t want to go off on a political tangent here, but trust is something that really has been eroded over the past few decades. In a Nielson Survey about consumer trust, 90% of people said that they would trust the opinions of someone that they knew. This isn’t really that surprising since I suspect …

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A Question About “The 3 Most Important Keys to Building a Community”

This began as a question on Quora, which is: “What are the three most important things to focus on in building an online community? I am interested in your views in how to make it exclusive, relevant and sticky.” There are some other good answers to that post, which you can read here on Quora …

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Getting Started in Social Media, Part 2

This is a continuation from last weeks post. So to sum up the scenario, I am focusing on companies who have taken a “wait and see” approach to Social Media and/or those who are planning to test the waters. In Part 1 we got executive buy-in, did some self education, and made a plan. The …

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Being Social vs. Being Secure

As a proponent of social media for business, who also happens to work for a security company, the balance between effectively using (and promoting) social media and diligently promoting and executing high security standards is often a tricky balance to maintain. This is not a topic that I (or anyone) could cover in just one …

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Brand Protection (or How Silly is the NFL)

It’s that time of year again. Football season is winding down, and top-level “American professional football league” is getting ready for the “big game in Arlington, Texas”. – Are you running the office pool to buy squares in the “professional football championship game” pool? – You have been invited to a Super Party for the …

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Customer Feedback: The Dangers of a Two Way Street

One of the greatest things about Social Media is the vast amount of feedback that you get from your users/customers. However, one of the great dangers of Social Media is that you give your detractors an equally large platform to share their negative feedback with not only you, but the rest of the world, as …

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