Tag Archives: social media strategy

Don’t Follow Me. TALK to me!

“Follow Us Me Twitter” (or “Follow Us On Twitter), has become a rather ubiquitous statement.  This is unfortunate,  because it really isn’t a good goal. My colleague Evan Hamilton of UserVoice (@evanhamilton) has said “more followers doesn’t matter unless they’re good. I’d rather have 20 super-passionate followers than 20,000 randoms.” While extreme, I agree with …

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Getting Started in Social Media, Part 2

This is a continuation from last weeks post. So to sum up the scenario, I am focusing on companies who have taken a “wait and see” approach to Social Media and/or those who are planning to test the waters. In Part 1 we got executive buy-in, did some self education, and made a plan. The …

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