Tag Archives: user community

Customer Feedback: The Dangers of a Two Way Street

One of the greatest things about Social Media is the vast amount of feedback that you get from your users/customers. However, one of the great dangers of Social Media is that you give your detractors an equally large platform to share their negative feedback with not only you, but the rest of the world, as …

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The Mission of A Product Community Manager

A colleague of mine uses the allegory of a Community Manager being like a shepherd. Which I find to be both interesting and accurate. However, as a “shepherd” we are not just accountable to our flock to provide content and relationships…we are almost always accountable to our CEO (or CMO or VP of Whatever) to …

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Starting a Product Community

There are many reasons that you may want to start a product community. In the next few weeks and months, I’ll discuss some of these reasons, and some of the pitfalls that occur when starting a community. It would be quite a bit of hypocrisy to begin a community about having an online community, and …

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