Tag Archives: online community

The Mission of A Product Community Manager

A colleague of mine uses the allegory of a Community Manager being like a shepherd. Which I find to be both interesting and accurate. However, as a “shepherd” we are not just accountable to our flock to provide content and relationships…we are almost always accountable to our CEO (or CMO or VP of Whatever) to …

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ROI and Social Media

I was recently having a discussion with some colleagues, and the subject came up, that one of them had been tasked with tracking ROI for the social media efforts of the company. My two cents would be that you shouldn’t track ROI for social media in general. (I’ll save my soapbox rant about the use …

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