Tag Archives: web 2.0

Don’t Follow Me. TALK to me!

“Follow Us Me Twitter” (or “Follow Us On Twitter), has become a rather ubiquitous statement.¬† This is unfortunate,¬† because it really isn’t a good goal. My colleague Evan Hamilton of UserVoice (@evanhamilton) has said “more followers doesn’t matter unless they’re good. I’d rather have 20 super-passionate followers than 20,000 randoms.” While extreme, I agree with …

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Getting Started in Social Media, Part 2

This is a continuation from last weeks post. So to sum up the scenario, I am focusing on companies who have taken a “wait and see” approach to Social Media and/or those who are planning to test the waters. In Part 1 we got executive buy-in, did some self education, and made a plan. The …

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Being Social vs. Being Secure

As a proponent of social media for business, who also happens to work for a security company, the balance between effectively using (and promoting) social media and diligently promoting and executing high security standards is often a tricky balance to maintain. This is not a topic that I (or anyone) could cover in just one …

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Brand Protection (or How Silly is the NFL)

It’s that time of year again. Football season is winding down, and top-level “American professional football league” is getting ready for the “big game in Arlington, Texas”. – Are you running the office pool to buy squares in the “professional football championship game” pool? – You have been invited to a Super Party for the …

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Customer Feedback: The Dangers of a Two Way Street

One of the greatest things about Social Media is the vast amount of feedback that you get from your users/customers. However, one of the great dangers of Social Media is that you give your detractors an equally large platform to share their negative feedback with not only you, but the rest of the world, as …

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Undue influence and the wisdom of crowds

I was listening to an interesting podcast from the guys who wrote Freakonomics¬† (it’s available for free download on iTunes, if you are interested). The subject that were discussing was “Do Expensive Wines Taste Better?” To summarize: in the first section, one of the guys recalled a time where as young professor he was in …

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