Tag Archives: marketing
What’s In A Name? Nothing it seems to Dodge
Perhaps yo have seen the new commercials for the 2013 Dodge Dart (you can find the long version here). “How to change cars forever”, is certainly a bit of hyperbole, but that isn’t the main issue that I find with this new car. If you are truly building a car (or anything) that will be …
Are Your Competitors Your Friends?
As the world becomes flatter, and communication with people in different organizations becomes much easier, it seems that competition has become even more frantic. One place for a savvy community manager or social media leader to find an odd ally is amongst your competition. Now I’m not saying that you should spend time editing their …
Who Do You Trust?
I don’t want to go off on a political tangent here, but trust is something that really has been eroded over the past few decades. In a Nielson Survey about consumer trust, 90% of people said that they would trust the opinions of someone that they knew. This isn’t really that surprising since I suspect …
Brand Protection (or How Silly is the NFL)
It’s that time of year again. Football season is winding down, and top-level “American professional football league” is getting ready for the “big game in Arlington, Texas”. – Are you running the office pool to buy squares in the “professional football championship game” pool? – You have been invited to a Super Party for the …
Stop. Collaborate. Listen. 